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Sales Executive

Reference #: 1735831-JB26
Location(s) Solihull, West Midlands
Salary: £28000 - £35000
Sector(s) Foodservice
Type: Permanent
Posted On: 09/09/2026
Contact: Jake Birch
Sales Executive – Commercial Catering Equipment

Location: West Midlands
Job Type: Full-time, Permanent
Sector: Commercial Catering Equipment / Foodservice

Are you an experienced B2B Sales Executive looking to develop your career within the commercial catering equipment industry?

We are recruiting on behalf of an established and highly regarded commercial catering equipment specialist that designs, supplies and installs equipment and food servery solutions for customers across the hospitality and foodservice sectors.

Due to continued growth, they are looking to strengthen their commercial team with a driven Sales Executive who can develop existing customer relationships while identifying and converting new business opportunities.

The Role

As Sales Executive, you will manage and develop a portfolio of customers across the commercial catering and hospitality market.

Your responsibilities will include:

Developing and growing relationships with existing customers
Identifying and generating new business opportunities
Qualifying leads and managing opportunities through the sales process
Conducting client meetings and site visits
Understanding customer requirements and recommending suitable equipment solutions
Preparing quotations and responding to customer enquiries
Negotiating pricing, commercial terms and agreements
Working closely with design, installation and operations teams to ensure projects are delivered successfully
Maintaining accurate CRM records and managing your sales pipeline
Supporting sales forecasting and reporting
Representing the business at industry events, exhibitions and trade shows
Building long-term relationships with customers across the hospitality and foodservice sectors
The Candidate

We are looking for a commercially driven salesperson who is confident developing relationships and winning business.

Ideally, you will have:

Previous B2B sales experience
Experience within commercial catering equipment, foodservice, hospitality or a related industry
A proven ability to develop existing accounts and generate new business
Strong communication, relationship-building and negotiation skills
Confidence conducting face-to-face meetings and site visits
Good commercial awareness and the ability to understand customer requirements
Experience preparing quotations and managing a sales pipeline
Experience using CRM systems
Strong organisation and time-management skills
A collaborative approach when working with technical, design and operational teams
A full UK driving licence

Previous knowledge of commercial catering equipment would be highly advantageous, although candidates from closely related sectors with the ability to learn the technical product range will also be considered.

The Opportunity

This is an excellent opportunity to join an established business with a strong reputation within the commercial catering and hospitality sector.

You will have the opportunity to develop a broad customer base, work on varied commercial projects and play an important role in the continued growth of the business.

Interested? Apply today or get in touch for a confidential conversation to discuss the opportunity in more detail.

Your Consultant

Jake Birch

Tel:
Email: jake.birch@midas-selection.com

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